Nobody wants to think about dying. Or getting sick. Or being unable to work for six months. So most people don't think about it — and they assume their work plan or a basic policy is enough. It usually isn't.
Here's a question Rico heard on a podcast that stuck with him:
Think of two people who could realistically take on that responsibility. Now go ask them — in person, look them in the eyes. Would they actually do it? How does that make you feel?
That feeling is exactly why this conversation matters.
The average Canadian family has a life insurance shortfall of hundreds of thousands of dollars. Disability is the number one cause of mortgage defaults in Canada. And critical illness — cancer, heart attack, stroke — can wipe out savings overnight even with good health coverage.
Rico uses the Experior Financial Analysis to calculate exactly how much coverage you need — and exactly how much you're short. No guessing. Real numbers, your situation.