Equitable Life —
Owned by policyholders.
Built for them.

Equimax participating whole life is the product Rico recommends most for clients building a private banking system. Here's why it's different from other life insurance:

• Guaranteed cash values — your policy accumulates cash value from day one, on a contractually guaranteed schedule
• Annual dividends — declared each year by Equitable's board; have been paid every year without interruption
• Policy loans — borrow against your cash value without selling investments, triggering taxes, or credit checks
• Paid-up additions — dividends can purchase additional coverage, accelerating cash value growth
• Permanent death benefit — coverage never expires; premiums never increase

Term life is the most affordable way to put a large death benefit in place during the years your family needs it most — while mortgages are large, kids are young, and income is critical.

• Level premiums for the full term period
• Convertible to permanent coverage without medical underwriting
• Competitive pricing through Equitable's par dividend strength
• Can be combined with participating whole life for a blended strategy

Universal life is a permanent insurance product that separates the protection and savings components, giving you flexibility that term and whole life don't offer.

• Adjust premium payments within CRA limits
• Choose from a range of investment accounts inside the policy
• Tax-sheltered growth on the investment component
• Access cash value through policy loans or withdrawals
• Useful for estate planning, corporate strategies, and long-term wealth transfer

Critical illness insurance pays a tax-free lump sum if you're diagnosed with and survive a covered critical condition. The money is yours to use — cover treatment costs, replace lost income, pay off debt, or fund modifications to your home.

• Covers 25+ conditions including cancer, heart attack, stroke, MS, and Parkinson's
• Return-of-premium options available on select products
• Available standalone or as a rider on a life insurance policy
• Tax-free benefit — doesn't affect income or government benefits

Most Canadians are one serious illness or injury away from a financial crisis. Disability insurance replaces a portion of your income if you become unable to work due to illness or injury.

• Own-occupation definitions available for professionals
• Short-term and long-term elimination periods
• Non-cancellable and guaranteed renewable options
• Complementary to group disability benefits from an employer

Long-term care coverage is one of the most underutilized insurance products in Canada. The cost of extended care — whether at home or in a facility — can be substantial and is rarely covered fully by provincial health plans.

• Daily or monthly benefit to cover care costs
• Flexible benefit periods and elimination periods
• Protects RRSP/RRIF savings and estate value from care costs
• Available standalone or as a rider on other coverage