Finance · Providers · Manulife
💼 Provider Partner

Manulife —
Canada's largest.

From term life to segregated funds to a program that pays you to stay healthy — here's everything Rico can do for you through Manulife.

Rico is a Financial Associate with Experior Financial Group — not a certified Financial Advisor

About Manulife

The largest insurer in Canada. And one of Rico's most-used tools.

Manulife Financial is Canada's largest insurance and financial services company — and one of the largest in the world. Founded in 1887, they serve over 35 million customers globally and carry one of the highest financial strength ratings in the industry.

For Rico's clients, Manulife is a go-to for individual life insurance, disability coverage, and critical illness protection. Their product lineup is comprehensive, their underwriting is competitive, and their Vitality program is one of the most unique insurance products available in Canada — it actually rewards you financially for taking care of your health.

Rico works with Manulife as part of his Experior Financial Group toolkit. That means he can place policies, explain your options in plain language, and find what fits — without being tied to any single company's sales targets.

Manulife logo
Visit manulife.ca →
1887
Year founded
35M+
Customers globally
A+
Financial strength rating (AM Best)
#1
Largest insurer in Canada

Products Available Through Rico

What Manulife offers — and what it means for you

Click any product to learn more.

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Term Life Insurance +

Affordable coverage for a set period — protects your family when they need it most.

Manulife's term life products are competitive and flexible. Choose from 10, 20, or 30-year terms, with the option to convert to permanent coverage without new medical underwriting.

  • Level premiums for the full term
  • Convertible to whole life without a medical exam
  • Available with living benefits riders
  • Ideal for: young families, mortgages, income replacement
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Universal Life Insurance +

Permanent coverage with a flexible investment component built in.

Universal life combines lifelong insurance protection with a tax-advantaged investment account inside the policy. You control how the investment portion is allocated.

  • Permanent coverage — never expires
  • Investment account grows tax-sheltered
  • Flexible premium payments
  • Ideal for: high-income earners, business owners, estate planning
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Disability Insurance +

Replaces your income if illness or injury keeps you off work.

Manulife's disability products range from short-term group coverage to robust personal disability policies. For self-employed individuals and professionals, personal disability coverage is critical.

  • Own-occupation definition available
  • Covers 60–85% of income
  • Benefit periods to age 65
  • Ideal for: self-employed, professionals, anyone without group coverage
❤️‍🩹
Critical Illness +

A tax-free lump sum if you're diagnosed with cancer, heart attack, stroke and more.

Manulife's critical illness insurance pays a tax-free lump sum upon diagnosis of a covered condition. You use the money however you need — treatment, mortgage, time off work, travel.

  • Covers 24+ conditions including cancer, heart attack, stroke
  • Return-of-premium option available
  • Benefit paid 30 days after diagnosis (survival period)
  • Available as standalone or rider
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Segregated Funds +

Market growth with a safety net — invest with guarantees on your capital.

Manulife segregated funds are investment funds with an insurance wrapper. They offer market participation with unique protections not available in regular mutual funds.

  • 75–100% principal guarantee at maturity or death
  • Creditor protection when a preferred beneficiary is named
  • Bypasses probate — paid directly to beneficiary
  • Reset feature locks in investment gains
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Manulife Vitality +

Insurance that pays you to stay healthy. Seriously.

Manulife Vitality links your life insurance policy to a wellness rewards program. The healthier you live, the more you earn.

  • Earn points for exercise, annual checkups, health screenings, quitting smoking
  • Redeem points for premium discounts — up to 15% off your premium
  • Gift cards from popular retailers as rewards
  • Wearable device incentives (Apple Watch program)
  • 4 status levels: Bronze → Silver → Gold → Platinum

The only insurance product that actually incentivizes you to stay healthy.

Manulife Vitality

Insurance that pays you back for healthy living.

Manulife Vitality is unlike any other insurance product in Canada. It's a wellness program built into your life insurance policy — and it rewards you in real, tangible ways for taking care of your health.

The idea is simple: healthier people cost less to insure. Instead of keeping that savings internally, Manulife shares it with you through premium discounts, gift cards, and other perks.

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Exercise

Earn points every week for steps, workouts, and active minutes tracked via wearable or app.

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Annual Health Screenings

Blood pressure, cholesterol, BMI, and other health checks earn significant point bonuses.

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Healthy Behaviours

Quitting smoking, getting a flu shot, dental exams — all earn points.

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Real Rewards

Up to 15% off your annual premium. Gift cards. An Apple Watch for hitting milestones.

Want to see how Vitality works for your situation?

Rico can walk you through the program and show you exactly what you'd earn based on your lifestyle. It's a free conversation — no commitment required.

💬 Ask Rico About Vitality

Understanding Segregated Funds

Seg funds vs. mutual funds — what's the difference?

Both can grow your wealth. But seg funds have features mutual funds simply don't offer.

Mutual Funds

❌ No principal guarantee — your full investment is at market risk
❌ Goes through probate on death — delays and legal costs
❌ No creditor protection
✅ Lower management fees (MERs)
✅ Widely available through banks and brokerages

Manulife Seg Funds

✅ 75–100% principal guarantee at maturity or on death
✅ Bypasses probate — paid directly to beneficiary, faster
✅ Creditor protection when preferred beneficiary is named
✅ Reset option locks in gains — ratchets up your guarantee
⚠️ Slightly higher fees than mutual funds for the added protection

Common Questions

Things people ask about Manulife products

Is Manulife term insurance competitive on price?+
Yes — Manulife is generally competitive on term pricing, especially for younger, healthy applicants. Rico will compare rates across multiple providers to make sure you're getting the best deal for your health profile and coverage amount.
Can I get Vitality added to an existing policy?+
Manulife Vitality is available on new policies. If you already have a Manulife policy, Rico can review whether it's eligible or whether switching makes sense. In many cases the rewards can offset the premium difference.
What's the minimum to invest in Manulife seg funds?+
Minimums vary by product, but many Manulife segregated fund contracts can be opened with a lump sum of $500–$1,000, or set up with regular contributions as low as $50/month. Rico will walk you through the options.
Does Rico only recommend Manulife?+
No. Rico works with multiple providers through Experior Financial Group — Manulife, Canada Life, Equitable Life, Empire Life, Beneva, and others. He recommends based on your specific situation, not on any single company relationship.

Other Providers Rico Works With

Canada Life Whole life & IBC specialist Equitable Life Mutual company, strong CI Empire Life Competitive term & ROP CI Beneva Group & disability specialist

Talk to Rico

See which Manulife product fits your situation.

Free consultation. No pressure. Rico will compare options across all providers and show you what makes sense for your life and budget.

📅 Book a Free Chat See the Free Analysis →